Within the next 3 years, almost every entrepreneur will have their own app for their business and be able to connect with their audience in a whole new way.
If you already know you want to create an app for your business, but aren’t exactly sure which direction to go with it, I want to give you a few easy ideas you can start with and use as inspiration to begin building your app.
First, let me break down the two main “types” of apps there are…
Resource vs. Tool App:
A resource app provides resources for your current and potential audiences to stay connected with you and learn more through valuable resources.
A tool app provides your current and potential audiences with a fun and meaningful way to give your audience control over a certain area of life by using gamified tools.
Both resource and tool apps help your audience in some way, they each just have a different approach to doing it.
Let’s talk about specific examples of what resource and tool apps look like.
Idea 1 – Membership app for your business: (Resource app)
A great way to create a resource app for your audience would be creating an app as a “membership hub” for your audience. With this type of app, you can provide your users with:
- Blog posts
- Podcast episodes
- Youtube videos
- Exclusive content
You can even create both free and paid memberships to your app so your users can choose which one is best for them. Paid members can get exclusive access to content and resources that aren’t available to free members.
Providing your users with a “membership” to your business makes them feel special and like they are a part of a bigger community. This will increase their loyalty to your business and keep them coming back for more!
Idea 2 – Health and wellness app: (Resource app)
If your business falls under the health, fitness, wellness, or nutrition niche, you can build an app to provide a useful resource to your audience. With this type of app, you can include:
- Nutrition plans
- Workout programs
- Health and wellness tips
This type of app is great because it keeps your users coming back for more each day. If your users are following your nutrition plans and workout programs in the app, they will have to check your app daily to make sure they are staying on track.
With this type of app, you can also make great use of push notifications to share new recipes, remind users to complete their daily workout, or encourage them with motivational quotes throughout the day.
Idea 3 – Yoga or spirituality app: (Tool app)
If your business is in the yoga or spirituality niche, you can use a tool app to help your users stay mindful and zen throughout the day. You can provide your users with:
- Yoga workouts
- Pick your affirmation for the day
- Gratitude check
Your app will be used as a tool for your users to help them stay positive and calm no matter how their day goes. They will rely on your app to encourage them, relax them, and help them form positive habits.
Idea 4 – Mindfulness or mindset app: (Tool app)
If your business falls under the mindfulness or mindset niche, you can create an app for your users to help set a positive tone for their day. You can include features such as:
- Quote of the day
- Positive tips
- Writing prompt of the day
An app like this will help your users strengthen their mindset. You can also use push notifications throughout the day to encourage your users and keep them in a positive headspace.
Idea 5 – Resource and tool app hybrid:
If you want the best of both worlds, you can actually create a mix of a resource and tool app.
For this type of app hybrid, you can include video and training resources for your users while also mixing in tools such as daily check-ins, quizzes, and questions.
You can implement this sort of hybrid structure into a bunch of different niches to provide your users with all the resources and tools they need to accomplish their goals.
Apps truly are the way of the future. They are better than websites and landing pages because they are a more personal and interactive way to connect with your audience. If you haven’t started thinking about building an app for your business, now is the time to do it.
If you’re ready to start building your very own app, head to 22apps.com and learn how you can get started for free. I can’t wait to see you there!