Astonishingly, 68% of marketers say video content has a better return on investment than Google ads.

With that being said, video content is something you will want to include on your app since it’s the type of content audiences love.

At first, video content may seem intimidating and difficult to make but the reality is creating engaging videos for your audience doesn’t have to be super complicated or expensive to produce. In fact, I have 6 easy tips you can follow to help create better video content for your audience.

  • Video and audio quality

The first thing you’ll want to do when creating any type of video for your audience is to make sure you have good video and audio quality. Now, this doesn’t mean spending thousands of dollars on professional equipment. There are tons of affordable video and audio tools that will help you produce high-quality content.

One thing to keep in mind though is if you have to choose between having good video quality or having good audio quality, you should always go with the audio. People are willing to sit through a fuzzy video with good audio, but they are not willing to sit through choppy audio, even if the video quality is really good.

Another easy tip that makes your video quality better is finding the right lighting. You can buy studio lights for this or you can just use natural sunlight from a window in your house!

  • Content topics

When picking your content topics, you’ll want to be very strategic, especially with the title. You want to pick a video topic that people want to watch and get value from.

Video content that is the most engaging focuses on a problem your target audience faces and how to solve it. Examples of engaging video topics are:

  • “How to” videos 
  • “(Industry/niche) mistakes you are making”
  • “X secrets of (your industry/niche)”

All of these topics focus on a specific problem your target audience faces and provides them with a solution. This is stated clearly in the title so your audience knows exactly what they are going to watch.

  • Have structure but maintain authenticity

Many people choose to script their entire videos while others choose to wing it. I think the best way to record your video content is to do a combination of the two.

Create a basic outline of the main points of your video, but don’t read off of it. Use it to keep yourself focused, but allow yourself to speak freely and naturally. You want your videos to feel authentic like you’re having a conversation with a friend, not rehearsed!

  • Vary speed and tonality of your voice

When you record your video, you must vary the speed and tonality of your voice. This helps to keep your audience engaged and is a great way to emphasize important points.

Talk slower and lower when talking about your main points and talk faster and higher when you are expanding a point, telling a story, or going off on a tangent.

  • Don’t make it all about you

Whenever you create video content for your audience, it’s important to remember who the videos are for. Little hint: It’s about your audience, not about you. 

When you speak on camera, it’s easy to go off on tangents and tell personal stories when trying to make your point. While these things can be useful in your video, it’s important to always relate them to your audience and why they should care.

Whether you’re using your video content to sell, educate, entertain, or inspire you should always center the content around your audience and how you can provide a solution to their problem.

  • Make it short and sweet

Now more than ever video length matters. People don’t want to sit through an hour-long video where a 10-minute one will suffice. 

When editing your video, be sure to cut out any necessary pauses, filler words, or information and make your video as concise as possible. Your audience will thank you for it!

As you know, video content is an extremely valuable part of your content marketing strategy. Now that you know how easy it can be to create engaging, high-quality videos for your audience, make sure you include videos in your app for your audience to enjoy!