If you’re like most people, you dread the content creation process. It’s hard to come up with fresh ideas week after week and the process of actually creating the content requires a lot of work and is very time-consuming.
However, it doesn’t have to be this way.
What if I told you there’s a way you can effortlessly curate content for your app (and other media channels) without overworking yourself or spending a tremendous amount of time on it?
Today, I’m walking you through exactly how to do just that.
Start with content you already have
Before you go off trying to create a whole bunch of new content, first take an inventory of the content you already have and determine if it will be beneficial to include on your app. Go through each of your social media channels, your website, blog, podcast, etc., and pick out the most valuable content you can.
If you like the idea of an existing piece of content, but don’t exactly like the way it’s currently being presented, you can tweak it slightly and repurpose it for your app. For example, if you have a long YouTube video where you dive deep into a topic and all the components of it, you can break that one video up into multiple mini videos about each component of that topic.
Recycling content is a great way to save time on content creation. Remember, work smarter, not harder!
Easy ways to come up with new content ideas:
After you’ve gone through all your old content, it’s time to come up with some fresh new content ideas for your app. A lot of the time, this is the point in the content creation process where you might feel stuck. It can seem hard to come up with a bunch of different content topics, but I’m going to walk you through a few strategies that make coming up with content ideas really easy.
One way to come up with a TON of different content ideas in a very short amount of time is to ask yourself this question:
“What problems are my ideal clients facing?”
Write down a list of all the problems you can think of and then write down a solution to each problem. Break down the solutions into broad topics and then into mini topics so you have content ideas for both long-form and short-form content.
Another way to come up with new content ideas is to look at your competitors. Now, I want to be clear, I’m not telling you to COPY your competitors, but you can look to them for some topic inspiration.
I don’t even recommend watching their videos, listening to their podcasts, or reading their blog posts. Just look at the titles of their content pieces to get some ideas you can turn into your own content.
Put together a content calendar
Now that you have a bunch of different content ideas, it’s time to plan them all out in a content calendar. Content calendars are helpful in creating clarity and consistency around your content strategy.
You should plan out the day and time when each piece of content will be posted. Do some research and know when the most engaging days and times are for your audience to make content planning easier.
After you set up a content calendar, it’s time to actually create the content. The best way to do this is BATCH it. Figure out which types of content you need to create (video, podcast, writing, etc.) and batch it all over the course of 1-2 days. This saves you a lot of time and energy because it makes your content creation stages flow much easier.
If you dedicate 1-2 days a creating the content (recording videos/podcasts, taking pictures, writing blog posts, etc.), then all you need to focus on the rest of the month is editing and scheduling that content.
Schedule push notifications:
Finally, once you’ve created your content and scheduled it to be posted, it’s time to plan out when you will send your push notifications to let your users know about all your new and exciting content. This will help keep users engaged and interested in your content and keep them coming back to your app!
Content creation can seem like an intimidating process but if you break it down into small, easy steps, it’s totally manageable.
I hope this helped bring you some clarity in your content creation process. Let me know if you have any questions below!