The goal of copywriting is to use written words to sell stuff.
This means that in order for a piece of copy to be good, it must be two things: compelling and persuading.
I understand this sounds intimidating, but is writing compelling and persuading copy really that hard?
No. Surprisingly, it’s not.
I know most of us aren’t rockstar writers, but it’s important to keep in mind that you don’t have to be a fantastic writer to write good copy. In fact, I am going to share all of my juicy copywriting tips with you today that will make it easy for you to write compelling copy that actually converts.
If you follow these 7 steps when you write your copy, you will be amazed at the results you get.
Know Your Target Audience
The first thing you need to consider when writing compelling copy is your target audience. Since these are the people that are the most likely to buy your product or service, you want to use your copy to directly single them out and relate to them on a personal level.
Before you begin writing your copy, take a second to imagine you’re actually talking with a member of your target audience. In what ways can you grab their attention? What are they interested in? What are they struggling with? What can you do to help them?
Knowing and not knowing your target audience a key difference between copy that converts and copy that does nothing. Make sure you take the time to really know your target audience and write to them in a way that translates that.
Know the Platform
The second thing you should think about when writing copy is the platform in which your copy will be distributed.
Is your copy being posted as a blog post? An ad? A landing page? A social media post?
For every platform, there is a specific writing format that you should follow. For example, if you are writing copy for a Facebook ad, you’ll want to write condensed copy that is broken up into short paragraphs. This is the kind of content your target audience is expecting when they’re scrolling through Facebook.
On the other hand, if you’re writing copy for a landing page, you can include a lot more information because the people clicking on your landing page want to know as many details as possible about your product or service.
Use Powerful Words
Now that you’ve nailed down who you’re writing to and what format you’re writing in, it’s time to go about actually writing the copy. In order for your copy to be persuasive and convert highly, you will want to sprinkle in some power words.
Power words are highly influential words that trigger a psychological or emotional response from the reader. Copy that uses power words converts at a much higher percentage than copy that doesn’t.
Some examples of power words are: “You”, “Free”, “Because”, “Instantly”, “New”, and “Easy”. You can easily do a quick google search to find more. Make sure you are adding these words carefully throughout your copy.
The key to persuading anyone is to evoke their emotions and make them feel something when they are reading. Imagery is extremely helpful in doing just this.
You can use imagery in your copy to hit your readers’ pain points and help them vividly picture the problem they are having in their heads. Then, you can introduce your product or service and use imagery again to help the reader imagine how amazing their life could be with your help.
Tell Them Why
One more thing you’ll want to include in your copy is the “why”. Why should the reader work with you? Why do they need your product or service specifically? Why can’t they do it on their own?
These questions will be running through your readers’ minds while they read your copy, so it’s important that you answer them. By answering these questions, you will gain trust and loyalty with your reader, and in turn increase conversions with your copy.
Another thing you’ll want to make sure you do is read through your copy once you are finished writing it and take out any unnecessary or redundant words or phrases. We have very short attention spans nowadays so it’s important to keep your writing concise so you don’t lose your reader’s attention in the middle of your copy.
Add a Call to Action
At the end of your copy, you always want to have a call to action. Once you give your reader a solution to their problem, you’ll want to make sure you let them know how to get it. Very clearly state how the reader can work with you, buy your product or service, find more content from you, etc. at the end of your copy.
Writing compelling copy does not have to be as hard or as complicated as it seems. Whether you’re an accomplished copywriter with years of experience or are intimidated by simply writing an Instagram caption, these 7 steps will help you level up your copywriting and make it convert like never before.