Thanks to Covid-19, digital marketing will never be the same. The pandemic not only changed almost every aspect of our individual lives, but it also changed how businesses operate. Businesses must be more creative and innovative than ever before if they want to survive long-term.
Customers have changed quite a bit and the way in which they want to consume content has changed as well. Let’s take a look at 3 things to keep in mind when it comes to digital marketing post-pandemic…
1. Customer priorities shifted
Customers have moved from focusing on product variety and quality to now considering MUCH more when making a buying decision:
Customers now care about the “why” behind businesses.
What does this business stand for?
What does this business believe in?
What does this business value?
Customers in 2021 want to support brands that are striving to make a positive impact on the world around them and want to buy from businesses that they share similar values with.
Now, more than ever, it’s important for you to have a strong “why” behind your business and know how to communicate it clearly with your customers.
Customers also value personalized experiences with businesses. In other words, the customer should be the focus of all your marketing and sales efforts. This is why user experience is so important.
Your website, app, social media content, etc. should all be created with user experience in mind. If you want to learn more about designing for user experience, be sure to check out this blog post.
2. Short-form video content
Speaking of user experience, short-form video content is definitely the preferred way people want to consume content nowadays. The social media platform, TikTok, blew up amidst the pandemic proving that short-form video content is the way of the future. Other social media platforms like Instagram and Youtube even started rolling out their own forms of “TikTok” called “Instagram Reels” and “Youtube Shorts”.
It’s very clear that people want to consume content in the quickest and easiest way possible. Right now, short-form video content is the best way to do this. It’s a good idea to start implementing this form of content to your social media channels and advertising strategies!
3. Creativity is essential
The digital landscape is changing every day, so it’s essential to always approach marketing in the most innovative and creative way possible. It’s not enough to keep doing the same old things over and over again. People get bored seeing the same type of content and are craving something new and exciting!
Even if “the same old” marketing tactics are working, it’s important to constantly strive to come up with creative and out-of-the-box ideas to freshen things up. Who knows – if you’re lucky, you could start a new trend that every other business copies!
Remember, digital marketing is more than just advertising to your customers online; it’s about thinking big, bold, and creative and channeling that energy into something that will have a real impact on your customers.
The 3 major things to keep in mind when it comes to digital marketing is make sure your customers are at the heart of your business, be sure to implement short-form video content, and always be creative.
One way you can do all three of these things at once is through your very own app! An app provides your customers with a personalized experience and allows for great 2-way communication. It’s also a great platform to release short-form video content for your users, and it’s a creative and innovative way to connect with your audience like never before!
If you want to get started building your own app for FREE, head to 22apps.com and learn how.