If you’re on the fence about creating an app for your business and think you’ll be fine without one because you have an optimized mobile website, think again.

It’s no secret that a majority of people opt to use their phones and tablets over their desktops and laptops when possible. In fact, when comparing total screen time, people spend about 88% of their time on apps, 7% on web browsers, and only 5% on a desktop browser.

Although mobile websites and apps seem similar because they both allow users to access content from a mobile device, they are in fact very different. An app has many benefits and functionalities that a mobile website simply does not.

Here are 5 reasons your mobile app is much more than a “second website” for your business.

  1. An app lives on your users’ home screens

This is beneficial for a few reasons. First of all, an app makes things easier for your users than using a mobile website because with an app, all they have to do is click one button and they immediately have access to all your content. This is ideal for users who need immediate and frequent access to you and your content.

In addition, when your app takes up on-screen real estate on your users’ phones, it gives your brand a constant presence with your users which increases brand awareness and recognition. This gives you an edge over your competition because your users are more likely to turn to you and your content over your competitors since they are more familiar with your brand.

  1. An app does not need the internet to work

Unlike mobile websites that rely on an internet connection, an app is downloaded directly to your users’ phones so they can use it with or without the internet. This is important because it removes the possibility of your users not being able to access your content while they’re traveling or stuck in an area with crappy cell service.

  1. An app allows for more features and customization

Even the most highly optimized mobile websites fall short in comparison to the customizability and functionality of an app.

Think about it. Would you rather use the Facebook mobile website on your phone or the actual Facebook app? More than likely you would choose the Facebook app. This is because apps are made to be used on a mobile device and therefore naturally offer a better user experience than a mobile website. 

  1. An app allows you to send push notifications

Push notifications are great because they give you a direct way to connect with your users. You won’t have to worry about your push notifications being stuck in someone’s email spam folder or lost in a sea of content on social media. 

Push notifications show up directly on your user’s home and lock screen so they will always be up-to-date on your announcements and updates.

  1. An app provides a better overall user experience

Since apps are quicker and easier to access, don’t rely on the internet, are more customizable, and are more interactive than mobile websites, users have a much better experience using apps than using mobile websites.

Users experience less frustration and inconvenience when using an app because apps are designed intentionally to be used on mobile devices. 

If you haven’t already figured it out, it’s not enough to just have a mobile website for your business anymore, you must also have an app.

If you’re interested in learning more about the benefits of apps and how to actually start building your own app by yourself for FREE, click here.

Apps provide a whole new world of marketing potential and user connection that’s just not possible with any other form of marketing nowadays. I can’t wait to see the incredible impact apps have in the business and marketing world in the next few years. Make sure you’re staying ahead of the game and start building an app for your business with 22apps!