52% of users said a bad mobile experience made them less likely to engage with a business.
When creating a mobile app for your business, it’s important to keep user experience at the forefront of your mind. No one has time to figure out how to work your app. If it’s not clear, simple, and easy, people will leave and probably never come back.
There are 3 key things to keep in mind when designing your app to ensure your users have a fantastic user experience:
People don’t want to work super hard to figure out how your app works and where to find what they’re looking for. When designing the interface of your app, make sure it’s simple and easy to figure out. Don’t add elements to your app’s pages just because, make sure every image, text, icon, etc. have a purpose and can be useful to your users.
You also want to make sure the navigation for your app is simple and straightforward. Your menu should be easy to find and your menu titles should be organized and clear. For example, you shouldn’t title your blog page “Written Content” or your video page “Video Content”, just title them “Blog” or “Videos”.
2. Limit user input
Another easy way to ensure your users have a fantastic experience using your app is by limiting the amount of information they need to put in when they sign up or log in. No one wants to type in their full name, email, home address, dog’s name, mother’s birthday… (you get the point) every time they try to open your app. Only collect the information you absolutely need from your users when they sign up.
If your users need to log in every time they open your app, consider implementing a 4 digit passcode or have your app auto remember their information.
The last key thing your app must-have for a great user experience is consistency. Make sure your design style stays consistent across the entire app. For example, you don’t want to have one page on your app that’s clean and simple and another page that’s cluttered and confusing.
Also make sure you are consistent when using your brand colors, fonts, and imagery across your app. This helps increase trust and brand recognition with your users because it positions you as a reliable and cohesive business.
Simplicity, limiting user input, and consistency are three important and easy things you can implement in your app design that will make your user experience incredible.
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