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Why Mobile Apps
Prepare For The Mobile App Marketing Revolution

Reach
OPEN / VIEWS |
CLICK THROUGH RATE |
|
---|---|---|
|
8% – 15% | 2% – 7% |
SOCIAL MEDIA |
0.5% – 3% | 1% – 2% |
MOBILE |
60% – 70% | 40% – 60% |

Where people spend their time on mobile
10% On mobile web browser |
90% On mobile Apps |

Physical screen real estate
Apps take up screen-space on their phone, kind of like a permanent bookmark which they see 24/7.

Time on phone
People spend on average 3-4 hours per day on their smartphone, creating lots of opportunities

Amplified downloads
The Efforts It Takes To Get 10 Email Subscribers is equal to 100 Downloads